THISTLE & REID

Outdoor Collection

Co-designer: Lindy Stark

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All original designs digitally printed with pigment dyes.

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Thistle & Reid is an outdoor collection that aims to fit the needs of our defined consumer, which, in this case, we chose to call “The Reid’s.” The Reid’s are a dual income family that are established and growing in their careers and around the ages of 30-50. They are the entertainers among their group of friends. Family and maintaining relationships are key priorities for them. Our target market desires to create an outdoor space that is welcoming and inviting. They highly value both style and quality, so they are willing to spend a little more to get bold pieces that will last through weather and wear.

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Photos by: Britt Warner

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